Category : Web Marketing

Minimum requirements for website development

Posted by admin at 9:52 pm

Over the next few months I will be exploring the different aspects you will need to get your message “out there” by website development.

Many people still see a website as a static electronic brochure, useful for showing a few product pictures, getting contact information out there. For many people the most sophisticated innovation is the contact form.

The website is potentially your greatest marketing asset or if badly executed, can make you look like a rank amateur.

Firstly, let me start off with the basics your website absolutely requires, If you don’t have the ingredients here, you should turn off the website and not show it to anyone till you have completed the basic website development that is needed to revitalise it.

Look and Feel

A website does not have to cost thousands of dollars, It does not have to have many pages and lots of things that swirl and flash. What it does need is to be attractive. and pleasant to the eye.  Some points to note in this regard

site consistency

Navigation bars and menus need to be uniform across the site. If you have a different menus or navigation links on different pages , your visitor will need to spend more energy than they want to just figuring out how to get around.

colour scheme

What is the most important thing about the colour scheme of the site?  The answer is really simple – tasteful not tacky.  Your website is the representation of your business on the web. As such the scheme  need to speak to the visitor. Avoid clashes and bright colour combinations that are distracting and hard on the eye.   Avoid really dark backgrounds with strong contrasts such as green or white  on black. It is very hard to read and can look unprofessional

Content

The content is obviously very important. You not only need to have good quality content (see the post on search rank) You have to be careful with your spelling, grammar and the information presented. for 90% of business websites, the literacy requirements of anyone you are writing for should be at about the level of a 15 year old education reading level.
One way of achieving a fast and lovely look and feel is to use a Content Management System like WordPress. These take the heavy lifting out of building a website with a consistent look and feel.

Remember hostpossum offers wordpress and many other packages free as part of it’s web hosting plans. You can create a wordpress installation using the fantastico installer in under 5 minutes.

Another advantage of setting up a CMS package is they are fairly easy to Optimise for search. many themes are SEO enabled or you can install an SEO plug in. These assist you in getting all the tags in the correct spots.

Hostpossum can help guide you through the SEO process. contact us if you would like our assistance.

If you want a fast answer you can always give us a call. We can set it up quickly make it look fabulous and teach you how to drive it. We charge very reasonable rates and we deliver very quickly.

Contact Page

It may sound simple but it is vital.
forget the mailto: tag use a form!

• So many more people use gmail these days, and the mailto html tag will
  not work a lot of the time.
• It’s clunky. It brings up a whole other application – The email program that the viewer has installed.
• You can capture exactly the information you need
• You can capture in a variety of ways – database, textfile, spreadsheet, email etc

It’s not about technology — it’s about equity

Posted by admin at 10:56 pm

I would love to take credit for this post but I can’t. It was written by a much more eloquent bloke by the name of Chris Pearson. he puts into words, what I have been telling my clients for a long time, – the Internet is all about equity not about frills and baubles.

The best way to create page rank is to be linked. The best way to be linked is to have some content worth linking  (This content can be otherwise known as equity)

Read The  Article and you will see what I mean.

Hostpossum is able to assist you in achieving a higher ranking in the search engines using our sensible creative SEO techniques that we have developed. Recently we have been working to narrow our results to closer geographical locations as well.